KISS - Keeping It Simple

The KISS principle is something that I learned about years ago in a college marketing class. It stuck and I remember it often, especially on our website & blog, and our print advertisements & marketing postcards. Keep It Simple, Stupid, or more politically correct, Keep It Short & Simple.

You've seen the ads - the ones that try to squeeze every single word they can in the 2"x2" print advertisement in the back of a popular magazine. It not attractive, it does not stand out on the page, and for goodness sakes, it doesn't reflect their brand.

Pearls Events' first print ad made its debut on June 1st in Grand Rapids Bride Magazine. I told our designer that I wanted something that reflected our core client - not too traditional and not too modern. What we landed on (above) was lovely.

After looking through the resource magazine, ours stands out - the color was unlike any other and the simplistic nature was also a standout feature. Many other advertisers used their space to fit in phone number, physical address, etc., and in this particular publication, that information is listed below the ad. I love that ours showcases one of our 2009 wedding of Amy & Carlo - a modern couple with a traditional wedding.

When you look at your designs, are you making every effort to KISS?